This image of two special [sic] Subway sandwiches debuted to tie in to the upcoming Hunger Games movie, with a picture of Katniss and Peeta standing stoically in the background is giving me all the rageies.
Because it is really not appropriate to take a fictional property that is basically about the 1% of America forcing the rest of us even deeper into poverty and starvation than many of us already are, and using that message to sell expensive sandwiches.
And it is especially shitty for Subway to do that, given their incredibly hostile and eliminationist "diet" campaign against everyone who doesn't look like, well, like a starving tribute from District 12. And there is no way that anyone can convince me that the juxtaposition of these images and the context of that campaign isn't deliberate and that a subtext of this campaign isn't that if you eat at Subway, you'll finally be just as thin and pretty as Katniss and Peeta.
Who are explicitly thin because of a lifetime of food insecurity. Fuuuuuuuuck.
(Hat-tip Orrin from Shakesville.)
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